Transform Your Social Operations
Enterprise social media strategy, governance, and team enablement that drives measurable ROI
Build governance frameworks and operational rigor your teams actually follow
Align cross-functional teams and eliminate social media chaos
Prove ROI and secure budget with data-driven strategy and measurement
Trusted by enterprise marketing teams at leading brands
Social media has evolved far beyond content creation. For enterprise marketing teams, it's now a critical business function that touches customer service, brand safety, sales, and executive visibility. Here's why modern marketing leaders are investing in operations and governance:
Social Channels Are Now Mission-Critical
Social media has become a primary channel for customer service, crisis response, brand safety monitoring, and executive visibility. Without proper operations and governance, you're leaving critical business functions unmanaged.
ROI Scrutiny Is Forcing Strategic Choices
CFOs and finance teams are demanding measurable returns from social investments. The days of "spray and pray" social media are over. Enterprise teams need clear conversion tracking, ROI analysis, and data-driven platform prioritization to justify spending.
Governance & Security Are Table Stakes
Regulatory requirements, brand safety concerns, and data protection obligations mean social media can no longer operate in silos. Structured governance frameworks, approval workflows, security protocols, and compliance measures are essential for enterprise operations.
Internal Enablement Drives Competitive Advantage
Building internal capabilities and cross-functional alignment is how enterprise teams scale. Upskilling your team, creating shared frameworks, and establishing clear processes between marketing, sales, customer service, and leadership teams multiplies your impact without proportional cost increases.
The reality: Enterprise marketing teams that treat social media as a strategic operation—with governance, clear ownership, ROI measurement, and internal enablement—outperform those that treat it as a tactical tactic. This isn't about doing more; it's about doing it smarter, more safely, and with measurable impact.
Our Approach
We transform social media from a tactical channel into a governed, measurable business function. Our methodology combines strategic assessment, operational design, team enablement, and continuous optimization.
Channel Audit & Competitive Analysis
Comprehensive assessment of your current social presence, performance benchmarks, and competitive positioning. We identify gaps, opportunities, and the channels that deserve investment.
Governance Framework & Operating Model
Design approval workflows, brand safety protocols, and cross-functional processes that scale with your organization. Governance becomes a competitive advantage, not a bottleneck.
Cross-Functional Alignment & Enablement
Align stakeholders across marketing, sales, customer service, and leadership. Build internal capabilities through training, toolkits, and collaborative workflows that stick.
ROI Measurement & Optimization
Implement conversion tracking, define KPIs that matter to your business, and establish feedback loops for continuous improvement. Prove the value of every social investment.
This isn't a one-time audit or a content calendar. It's a transformation of how your organization approaches social media—from a cost center to a governed, measurable business function that drives real outcomes.
What We Do
Comprehensive consulting across all aspects of enterprise social media operations. We help modern marketing teams build governance frameworks, drive measurable ROI, and scale internal capabilities.
Strategy & Governance
- • Channel Audits: Comprehensive assessment of channels, performance, and gaps
- • Competitive Analysis: Benchmark positioning and identify opportunities
- • Target Audience Identification: Define and understand the right audiences
- • Platform Prioritization: Determine which platforms deserve investment
- • Governance Framework Design: Build approval workflows and operational structures
Content & Campaigns
- • Social-First Content Strategy: Optimize content for platforms and audiences
- • Paid Social Strategy: Create ad-ready creative and campaign structures
- • Cross-Platform Campaigns: Coordinate messaging across channels
- • Ad Creative Pillars: Define visual and messaging frameworks
- • Media Buying: Strategic budget allocation and optimization
- • Conversion Tracking: Measure performance and ROI
Operations & Enablement
- • ROI Analysis: Measure returns and identify optimization opportunities
- • Conversion Tracking Setup: Implement systems to measure business outcomes
- • Internal Team Development: Upskill teams on social best practices
- • Cross-Functional Alignment: Build workflows between teams
- • Security Protocols: Establish data protection and compliance frameworks
Risk Management
- • Crisis Communications: Develop response strategies and protocols
- • Security Protocols: Establish access controls and data protection
- • Brand Safety: Protect brand reputation across channels
- • Compliance Frameworks: Ensure adherence to regulatory requirements
Ready to transform your social media operations?
Schedule a Consultation
Founded on Enterprise Expertise
InHaus was built by Liz Stahl, a digital marketing leader with 12+ years of experience transforming social media operations at the world's most demanding brands.
Enterprise Leadership
Led social media operations at Apple, Disney, Live Nation, and Beats Music (via Apple acquisition). Deep expertise in scaling operations across complex organizational structures.
Strategic Agency Experience
Former leadership roles at Razorfish LA and Deep Focus. Proven track record building and leading high-performing teams focused on enterprise client success.
Thought Leadership
Regular speaker at Digital Hollywood and CES. Recognized industry voice on social media operations, governance, and team enablement.
Why InHaus Is Different
- Operations & Governance Focus: We specialize in building frameworks and processes, not just creating content.
- ROI-Driven Execution: Every recommendation is tied to measurable business outcomes and accountability.
- Team Enablement: We build internal capabilities so your teams own the strategy and execution long-term.
- Boutique Approach: Small, expert team focused exclusively on enterprise challenges—no one-size-fits-all solutions.
Transform Your Social Operations Into Strategic Advantage